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16 of the Coolest Things We Saw at the 2020 PGA Show

Each and every January the great and the good within the golf industry rock up at Orange Country Convention Center in Orlando, Florida to showcase some of the freshest and most innovative products on the market. As you'd expect, we hopped across the pond to check out the buzz and to bring our Hole19ers right up to speed with all the goings-on.

With a real mix of the established mainstays alongside cool new brands looking to make their mark, there was plenty to keep the masses entertained over the four days. Check out some of our favourite highlights below.

Callaway Mavrik

The launch of Callaway's brand-new driver option for 2020 had already set tongues wagging well before the company arrived at Orange County Convention Center.

We have to say, we love the bold new design of the Mavrik driver and metalwoods, and it was great to see their range of irons, the Mavrik, Mavrik Max and Mavrik Pro on show.

AAA Virtual Reality Golf

While at the Callaway booth, visitors had the opportunity to test out the latest in VR technology with AAA Games Studio's Golf 5 game which simulates the movement and behaviour of golf clubs and the golfer’s swing.

Even the long-haired, long-driving champion Kyle Berkshire took a turn on the VR... what a swing!!

Jones Golf Bags

The Jones Bags Company has crafted iconic single strap bags since 1971 providing golfers around the world with a pure and traditional design. They're perfect for those golfers who want a 'pencil' style bag that's super stylish too.

They also had travel bags and golf caps on show which were equally impressive in the aesthetics stakes.

Seamus Golf

For those who like to add a little personality to their bag, Seamus Golf provides a strong collection of quality, hand-crafted headcovers and other golf accessories.

It was great to see each of the individual styles up close at this year's show. If you're looking to stand out from the crowd, get one of these beauties into your bag without delay.

Vessel Bags

If luxury is your thing then these golf bags from Vessel must be on your radar. The quality material and functional designs blend together to provide a truly premium item.

The company was chosen as the main supplier for the 2019 Presidents Cup and they make bags for more than 100 golfers on the PGA Tour and LPGA Tour. When you see them up close, it's easy to see why the professionals opt for the magnificence of Vessel.

Travis Mathew

The Travis Mathew lifestyle brand blends performance and style for active golfers everywhere. With guaranteed designer quality, comfort and fashion, the apparel on show was top notch.

Keegan Bradley, Charley Hoffman, Chris Kirk, Luke List, and John Mallinger are among the list of PGA pros who rock these particular threads.

JuCad Trolleys

JuCad are a leader in the field of high-tech electric and manual golf trolleys. Their unique designs have been handmade in Germany for almost 4 decades. Innovating over that 40-year span has allowed the brand to go from strength-to-strength.

The trolleys are manufactured from titanium, stainless steel or carbon, while the small folding & light but solid trolleys offer comfort and mobility for walking and travelling golfers.

Puma Shoes

The guys and gals at Puma were in attendance at this year's PGA Show and showed off their Caged range of golf shoes. These particular shoes are worn by the likes of Bryson DeChambeau and Gary Woodland and feature a 360-degree PWRCAGE feature, which helps provide more support and increases stability during the golf swing.

Adidas Golf Shoes

Sports giant Adidas put in an appearance to showcase their range of high performance, fully waterproof golf shoes. With a mix of spiked and spikeless options, the shoes are also highly durable so you don't have to worry about getting a hole in one... except on your scorecard! Check out their golf gear here.

Tory Sport by Tory Burch

The Tory Sport brand is designed to reflect the beauty of the game and the empowering role that sports play in all aspects of a woman’s life. Our lady Hole19ers might be interested to take a look at the elegant reimagined 70s styles which balance fashion with function by using high-performance fabrics.

Stitch Golf

The Stitch Golf booth offered a little something for everyone. From a wide range of quality headcovers and putter covers, all the way through to their modern, stylish golf bags and apparel which helps 'transition from the boardroom to the fairway'.

Malbon Golf

Malbon's focus as a brand is to inspire today’s youth to participate in the greatest game on Earth. The lifestyle start-up is the brainchild of husband and wife team Stephen and Erica Malbon and they strive to help creative, stylish, and active people express themselves through what they wear on the golf course.

Palm Golf Co.

The golf gloves on show at the Palm Golf Co. booth looked great. The company caters to the modern golfer with their range of gloves, apparel and other accessories, with the gloves mixing comfort with a dash of individuality and they caught our attention straight away.

Could you be rocking a new Palm Golf glove in time for the start of your 2020 golf season?


Greyson Clothiers was launched at the 2015 Masters by the former VP of Design at Ralph Lauren. With that sort of pedigree, straight off the bat you're guaranteed an abundance of style and elegance in all of their threads.

The range spans polo shirts, shorts, trousers, outerwear, and lifestyle pieces such as hoodies, joggers caps and bags.

Birds of Condor

As many of you Hole19ers will know, the condor - or triple eagle - is one of golf's rarest birds and the Birds of Condor booth was where we found some of the most unique (and coolest) golf apparel on show.

The golf caps and golf shirts boasted bright colours with an urban feel and it was quite easy to see the influence of the company's Australian roots in their offerings.

Putt View - AR Putting Aid

The Putt View augmented reality putting aid helps calculate the exact ball-path at any position and then projects it on to the green so we golfers can visualise our putts and all from the comfort of our own homes.

With the right line all you now need is the correct pace.  Easy peasy, right?

We hope you enjoyed our rundown of some of the coolest things at the 2020 PGA Merchandise Show. Let us know if anything caught your eye below.

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