“WHAT HAS GOLF EVER DONE FOR US?” It’s a common question posed by any long-suffering golf partner. You’re out early, usually at the weekend, and you’re gone most of the day. And it’s not just partners. Those unfortunate non-golfing friendships suffer, too. It might seem selfish…

All golfers differ in some way, but one thing we all yearn for is to hit the ball further. It's only natural, right? More distance means we might reach long par-4s in regulation, or shorter par-5s in two - and of course, it's hard to beat that feeling of outdriving…

Have you been trying to break 90 for a while now? It might feel like a lonely place, but don't worry, plenty of golfers are in the same boat! According to the National Golf Foundation data, only 26% of all golfers can shoot in the 80s consistently in a full…

Begin with the End in Mind How do you become a great putter? Is it about ‘thinking positive’ or ‘believing in yourself’? You might be surprised to hear that I believe those strategies are limited at best. Let us take a slightly different counterintuitive look at how to be more…

Where many courses favour an easy handshake hole to welcome you (think th 128yard wide fairway at St Andrews), Augusta immediately presents one of the more difficult par-4 holes on the course. A fairway bunker greets you at the dogleg, perfectly placed to capture errant drives, whilst the fairway thins…

As golfers, we know that one of the biggest challenges on the course is staying focused. With so many distractions and variables to consider, keeping one's head in the game can be challenging. That's why we are pleased to announce our newest feature: Maps On Wearables. With Maps on your…